Real Estate CRM (Agent/Broker)
Follow Up Boss
★★★★½ 4.6/5 · Founded 2011
Follow Up Boss (now part of Zillow Group) is a real estate CRM and team operating system designed for agents, teams, and brokerages. It centralizes leads from all sources, automates follow-up via smart lists and action plans, enables in-app calling and texting, and provides coaching analytics for growing teams. Used by over 25,000 real estate businesses.
Pricing
| Plan | Price | Features |
|---|---|---|
| Grow | $69/mo | $69/user/month (monthly) or $58/user/month (annual), Lead organization and smart lists, Email sync, Action plan automation, Mobile app, Add calling/texting for $39/user/month extra |
| Pro | $499/mo | $499/month includes 10 users (monthly) or $416/month (annual), +$49/additional user (monthly) or $41 (annual), Unlimited calling and texting, Team inboxes, Call reporting, Enhanced support and training, Personalized onboarding |
| Platform | $1000/mo | $1,000/month includes 30 users (monthly) or $833/month (annual), +$20/additional user (monthly) or $17 (annual), Teams within teams, Priority support, Dedicated success manager, Enhanced onboarding |
Pros
- Excellent lead routing and smart list automation
- 14-day free trial included
- Best-in-class for high-volume real estate teams
Cons
- Calling/texting is an add-on for the Grow plan
- Acquired by Zillow — concerns about future independence
- Pro plan cost jumps significantly from individual to team tier
Best For
Real estate teams and brokerages that need a powerful lead follow-up system with strong automation and team accountability
Visit Follow Up Boss →