Follow Up Boss vs Sierra Interactive
| Follow Up Boss | Sierra Interactive | |
|---|---|---|
| Rating | ★★★★½ 4.6 | ★★★★½ 4.5 |
| Starting Price | $69/mo | $299.95/mo |
| Category | Real Estate CRM (Agent/Broker) | Real Estate CRM (Agent/Broker) |
| Free Plan | ✗ | ✗ |
| Free Trial | ✓ 14 days | ✗ |
| Best For | Real estate teams and brokerages that need a powerful lead follow-up system with strong automation and team accountability | Agents and teams who want high-performance IDX websites with strong SEO and flexible CRM automation |
| Founded | 2011 | 2009 |
Follow Up Boss Pros
- Excellent lead routing and smart list automation
- 14-day free trial included
- Best-in-class for high-volume real estate teams
Cons
- Calling/texting is an add-on for the Grow plan
- Acquired by Zillow — concerns about future independence
- Pro plan cost jumps significantly from individual to team tier
Sierra Interactive Pros
- Fast, SEO-optimized IDX websites
- Flexible automation with strong API access
- Premium website templates at Growth tier
Cons
- $500 setup fee on monthly plans
- Annual plans cost more per month than monthly plans (unusual)
- Dialer is an add-on at $100/month for Starter