Follow Up Boss vs REISift
| Follow Up Boss | REISift | |
|---|---|---|
| Rating | ★★★★½ 4.6 | ★★★★☆ 4.4 |
| Starting Price | $69/mo | $149/mo |
| Category | Real Estate CRM (Agent/Broker) | Real Estate CRM (Agent/Broker) |
| Free Plan | ✗ | ✗ |
| Free Trial | ✓ 14 days | ✗ |
| Best For | Real estate teams and brokerages that need a powerful lead follow-up system with strong automation and team accountability | Real estate investors, wholesalers, and data-driven operators who need to manage large property datasets and multi-channel follow-up |
| Founded | 2011 | 2019 |
Follow Up Boss Pros
- Excellent lead routing and smart list automation
- 14-day free trial included
- Best-in-class for high-volume real estate teams
Cons
- Calling/texting is an add-on for the Grow plan
- Acquired by Zillow — concerns about future independence
- Pro plan cost jumps significantly from individual to team tier
REISift Pros
- Purpose-built for real estate investors and wholesalers
- Excellent lead sifting and data stacking capabilities
- Unlimited skip tracing included on Expert plan
Cons
- Rebranded platform may cause confusion
- Higher price points vs. general CRMs
- Focused on investors — not ideal for traditional agents