Follow Up Boss vs LionDesk
| Follow Up Boss | LionDesk | |
|---|---|---|
| Rating | ★★★★½ 4.6 | ★★★★☆ 4.1 |
| Starting Price | $69/mo | $39/mo |
| Category | Real Estate CRM (Agent/Broker) | Real Estate CRM (Agent/Broker) |
| Free Plan | ✗ | ✗ |
| Free Trial | ✓ 14 days | ✓ 14 days |
| Best For | Real estate teams and brokerages that need a powerful lead follow-up system with strong automation and team accountability | Individual real estate agents and small teams who want an affordable CRM with built-in texting, email, and video messaging |
| Founded | 2011 | 2014 |
Follow Up Boss Pros
- Excellent lead routing and smart list automation
- 14-day free trial included
- Best-in-class for high-volume real estate teams
Cons
- Calling/texting is an add-on for the Grow plan
- Acquired by Zillow — concerns about future independence
- Pro plan cost jumps significantly from individual to team tier
LionDesk Pros
- Very affordable starting price at $39/month
- 14-day free trial with no credit card required
- Built-in video messaging is a differentiator
Cons
- Complex integrations often require Zapier (additional cost)
- Feature set less powerful than premium CRMs at scale
- Power dialer is a separate subscription ($99–$149/month)