Follow Up Boss vs kvCORE
| Follow Up Boss | kvCORE | |
|---|---|---|
| Rating | ★★★★½ 4.6 | ★★★★☆ 4.2 |
| Starting Price | $69/mo | $499/mo |
| Category | Real Estate CRM (Agent/Broker) | Real Estate CRM (Agent/Broker) |
| Free Plan | ✗ | ✗ |
| Free Trial | ✓ 14 days | ✗ |
| Best For | Real estate teams and brokerages that need a powerful lead follow-up system with strong automation and team accountability | Agents at brokerages that provide kvCORE, and teams or brokerages seeking an all-in-one IDX website, CRM, and lead management platform |
| Founded | 2011 | 2015 |
Follow Up Boss Pros
- Excellent lead routing and smart list automation
- 14-day free trial included
- Best-in-class for high-volume real estate teams
Cons
- Calling/texting is an add-on for the Grow plan
- Acquired by Zillow — concerns about future independence
- Pro plan cost jumps significantly from individual to team tier
kvCORE Pros
- Included free through many brokerages like eXp Realty
- Comprehensive all-in-one platform from lead gen to close
- Strong AI-powered lead engagement
Cons
- Expensive if not brokerage-provided ($5,988+/year plus $999 setup)
- Pricing not publicly displayed
- Complex platform with steep learning curve